A group of people sitting on benches overlooking a cityscape in sunny weather.

Switzerland

Regions and Cities

Located in the centre of Europe, Switzerland is characterised by its varied regions and cultural diversity. The landscape is defined by forests and meadows, lakes and rivers and imposing mountains. Enjoy extensive hikes, sporting activities and relaxation in the great outdoors. Charming cities such as Fribourg, Bern and Lucerne combine tradition and modernity, while Zurich, Basel and Geneva have an international flair.

Swiss regions and their highlights

Fascinating views, culinary highlights and nature-filled excursions: there are no limits to the experiences Switzerland offers and each region has its own personal charm.

Salut, Allegra, Grüezi and Ciao

Switzerland has four language regions: French, Romansh, German and Italian. Whether the vineyards of Lake Geneva, the Mediterranean atmosphere in Ticino, the rustic valleys in the Bernese Oberland or the National Park in Graubünden: each region tells its own story in the respective national language.

Bernese Oberland

The Bernese Oberland boasts snow-capped peaks and preserves rural traditions. The region is known for its stunning panoramas, charming mountain villages and winter sports.

Highlights: The Swiss Alps, including the Jungfraujoch and other famous peaks - breathtaking at any time of year.

Holidays in the Bernese Oberland

Mountain lake with snow-covered peaks in the background, green landscape and cows on the shore.
View of the Eiger and Mönch, Grosse Scheidegg © Switzerland Tourism/Walter Storto

Graubünden

Graubünden is a well-known Swiss holiday region and a hotspot for outdoor adventures or spa breaks alike. Experience impressive landscapes from rugged mountains to idyllic valleys.

Highlights: The National Park with its unspoilt nature and the panoramic Bernina Express train journey.

Holidays in Graubünden

Two hikers on a mountain trail overlooking a mountain landscape.
Swiss Nature Park, Grisons © Switzerland Tourism

Jura and Seeland

This region in western Switzerland enjoys natural landscapes of dense forests and gorges and picturesque lakes with traditional villages and historic towns. Ideal for outdoor activities and nature lovers.

Highlights: Cycling tours and aquatic fun on the Biel, Morat and Neuchâtel Lakes, hiking in the Jura and the historic watchmaking town of La-Chaux-des-Fonds.

Hotels in the Jura and Seeland Region

A vast mountain landscape with conifer trees, a grassy slope, and a view of a lake in the distance.
Nature park Jura Vaudois, Vaud © Switzerland Tourism/Roland Gerth

Northern Switzerland

Northern Switzerland delights with its rolling hills and the picturesque banks of the Rhine. Discover the historic monasteries of St. Blasien and Wettingen or stroll through charming Schaffhausen.

Highlights: The Rhine Falls near Schaffhausen and Basel's Old Town. 

Hotels in Northern Switzerland

Waterfall with castle in the background, surrounded by lush vegetation.
Rhine Falls, Schaffhausen © Switzerland Tourism/Christof Sonderegger

Eastern Switzerland

Eastern Switzerland is picture book perfection with its many green hills, wide meadows and Lake Constance, known for its textile heritage, rustic traditions and innovative gastronomy.

Highlights: The Säntis mountain and the Appenzell Alps.

Hotels in Eastern Switzerland

Country road with green meadows and majestic mountains in the background under a blue sky.
Appenzellerland © Sabrina Bechtold @couchfllucht

Lake Geneva Region

Salut et Bonjour! Marvel at the rolling hills, terraced vineyards and charming towns of Lake Geneva where culture and a lust for life are paramount. 

Highlights: The Lavaux Vineyard Terraces, a UNESCO World Heritage Site and Lausanne Cathedral.

Holidays in the Lake Geneva Region

Vineyards by a lake with mountains in the background.
Lauvaux, Waadt © Switzerland Travel System AG/Aude Sion

Zurich Region

Enjoy the idyllic landscapes and interesting small towns of Lake Zurich, while maintaining a proximity to the vibrancy of the city of Zurich. The region is ideal for hiking and water sports or rest and relaxation. 

Highlights: The panoramic Uetliberg mountain and the historic towns of Rapperswil and Küsnacht.

Hotels in the Zurich Region

Aerial view of a historic town with river, bridge, and church steeples.
Zurich © Switzerland Tourism / Daniel Loosli

Ticino

Ticino combines Italian flair with Swiss pragmatism. The region guarantees a Mediterranean climate, beautiful lakes and Ticino specialities such as polenta with Luganighetta sausage.

Highlights: Lake Maggiore, Monte San Salvatore and the old town of Bellinzona with its UNESCO World Heritage Castles.

Holidays in Ticino

A beautiful harbor promenade with palm trees, colorful buildings, and boats on the water; mountains in the background.
Ascona, Ticino © Switzerland Tourism / Ivo Scholz

Valais

Known for its sunny valleys, Valais is a paradise for nature and sport lovers. Here you can discover the famous Matterhorn, quaint Valais villages and local winegrowing.

Highlights: The Aletsch Glacier is the largest glacier in the Alps. Ski fun is guaranteed in Valais during the winter months.

Holidays in Valais

A mountain landscape with a cluster of houses in the valley, a snow-capped peak in the background, framed by autumn-colored branches.
Zermatt, Valais © Simon Ricklin

Central Switzerland

Central Switzerland boasts imposing mountains, stunning lakes and a rich history. Traditional villages and cultural treasures bring the origins of Switzerland to life.

Highlights: Rigi, "Queen of the Mountains" and Lake Lucerne with its historic steamboat journey.

Holidays in Central Switzerland

A train travels over green hills with mountains and a lake in the background.
Rigi Railway, Rigi © Switzerland Tourism / Christian Meixner

Swiss cities and their highlights

From medieval Bern to vibrant Zurich and multicultural Geneva - each city has its own charm and unique character. As different as the Swiss cities are, they all have countless highlights: impressive sights, culinary delights, unforgettable experiences and much more.

Basel

Basel is a cultural mecca with a lively art scene and numerous museums. The Rhine and the cafés along the river give the city a special flair.

Highlights: The Fondation Beyeler in Riehen, Basel Zoo and Basel Cathedral.

Basel City Break

A row of historic half-timbered houses surrounded by trees on a riverbank.
Old Town on the Rhine, Basel © Basel Tourism / Teddy Verneuil

Bern

The capital of Switzerland is a real gem with its UNESCO protected old town and cosy atmosphere. Bern combines history and cultural diversity in a relaxed manner.

Highlights: The Rose Garden and Zytglogge in the Old Town and the River Aare in summer.

Bern City Break

A beautiful old town by a river with a stone bridge and green hills in the background.
Old Town Bern Marie © Geiglé

Geneva

Elegant and cosmopolitan Geneva is home to many international organisations. The city is located near the French border on Lake Geneva.

Highlights: The Jet d'Eau Fountain and the International Red Cross Museum.

Geneva City Break

View of Geneva with the Jet d'Eau fountain in the foreground and Lake Geneva, surrounded by buildings and mountains in the background.
Geneva © Switzerland Tourism / Jan Geerk

Interlaken

Interlaken lies between Lakes Thun and Brienz and is a mecca for adventure seekers. It is the gateway to the Alps in the Bernese Oberland.

Highlights: The Harder Kulm viewpoint, the Ballenberg Open-Air Museum and nearby skiing.

Hotels in Interlaken

A winter cityscape with lit streets, surrounded by snow-covered mountains at dusk.
Interlaken, Bernese Oberland © 2016mikekaufmann

Lausanne

Lausanne's urban lifestyle and fantastic location, directly on Lake Geneva, make the city a must-see. Lausanne is home to the International Olympic Committee and has a lively cultural scene.

Highlights: The Olympic Museum and the old town with its cathedral.

Lausanne City Break

Aerial view of a historic church in a town with a lake and mountains in the background.
Lausanne, Waadt © Switzerland Tourism / Lorenz Richard

Lugano

Stroll along the lakeside promenade, enjoying the Italian flair of Lugano, the cultural centre of Ticino.

Highlights: Monte Brè mountain and Ciani Park.

Lugano City Break

A city view at sunrise with mountains, a church tower, and a mountain railway.
Cathedral San Lorenzo, Lugano © Switzerland Tourism - Nico Schaerer

Lucerne

Lucerne, the gateway to Central Switzerland, boasts a beautiful location on Lake Lucerne and a historic old town. The city is known for its art and music.

Highlights: The Chapel Bridge and the Swiss Museum of Transport.

Lucerne City Break

Aerial view of a historic bridge and old town with mountains in the background.
Lucerne © Switzerland Tourism/Ricardo Perret

Montreux

Famous for its annual jazz festival, Montreux is the perfect destination to soak up the music in a luxurious lakeside atmosphere.  Strolling the lakefront is a delight at any time of year.  

Highlights: Chillon Castle and the lakeside promenade.

Montreux City Break

City by the lake with surrounding wooded hills and mountains in the background.
Montreux, Waadt © Switzerland Tourism / Jan Geerk

St. Gallen

The university town of St. Gallen is known for its rich textile history and the Abbey Library, a UNESCO World Heritage Site.

Highlights: The Abbey Library and the OpenAir music festival in summer.

Hotels in St. Gallen

Aerial view of a historic church with surrounding buildings and hills in the background.
St. Gallen © Switzerland Tourism

St. Moritz

The world-famous resort of St. Moritz is synonymous with glamour and winter sports in a breathtaking mountain setting. Every season offers different exclusive experiences.

Highlights: Lake St. Moritz when frozen and the Glacier Express vintage rail journey from St. Moritz to Zermatt.

Hotels in St. Moritz

A city in the mountains with a lake in the background, surrounded by forest and mountain peaks.
St. Moritz, Graubünden © Switzerland Tourism / Engadin Tourismus AG

Zermatt

The car-free resort of Zermatt at the foot of the Matterhorn is a paradise for mountaineers and nature lovers. Enjoy luxurious chalets and gourmet restaurants.

Highlights: Skiing in Zermatt and the Matterhorn Museum.

Hotels in Zermatt

View of an alpine valley with a town, surrounded by green mountains and a prominent mountain peak in the background.
Zermatt, Valais © Swiss Travel System AG/Pascal Gertschen

Zurich

Zurich combines cosmopolitan flair with Swiss history. It is the economic centre of Switzerland and is rich in art, culture and nightlife.

Highlights: The Old Town and the Kunsthaus Zurich art museum.

Zurich City Break

Sunset over a city with a river, bridge, and historic buildings.
Zurich © Switzerland Tourism / Jan Geerk

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