Media release | April 23, 2024 Switzerland Travel Centre shows major growth in 2023

Switzerland Travel Centre, the largest tour operator for holidays in Switzerland, increased its booking volume by CHF 22 million (+25%) year-on-year to CHF 110 million in the 2023 financial year. Losses incurred during the pandemic and carried forwards by its subsidiaries in London and Hong Kong have thus been discharged sooner than planned.  

"In the 2023 financial year, we benefitted greatly from the catch-up effect following the pandemic. The high demand for our round trips through Switzerland, that can be customised and booked online, was very pleasing.", said Michael Maeder, CEO of Switzerland Travel Centre.  For the current financial year, the Switzerland specialist continues to expect growth, albeit in the single-digit percentage range.  

The high demand from North America, Germany and the UK was particularly noteworthy in 2023.  Despite slightly limited flight capacities and high ticket prices, more guests from Asia, especially Taiwan, Hong Kong and South Korea, as well as from Australia, decided to book their holidays to Switzerland via Switzerland Travel Centre. Demand from the domestic market was equally pleasing – the Swiss have by no means, lost the pleasure they gained from travelling in their own country during the pandemic.