Financial year 2025 – the most successful year in our history

As the official and largest tour operator for holidays in Switzerland, Switzerland Travel Centre continued its growth trajectory in 2025. Following a record year in 2024 with a booking volume of CHF 118 million, the company managed to increase this figure significantly once again in the following year. The main driver of this success was the continued very strong demand from the USA, the UK, Australia, Asia and Switzerland. Traditional core markets in Europe also performed steadily. At the same time, demand for customisable round-trip tours remained high – in particular, packages featuring panoramic trains such as the Glacier Express or Bernina Express proved very popular. In addition, sales of Swiss Travel Passes recorded significant growth.  “We were able to achieve strong and highly profitable revenue growth in the 2025 financial year by gaining market share,” says CEO Michael Maeder. “We are thus consistently continuing the success story of recent years.”

In 2025, Switzerland Travel Centre benefited from very high overall demand for travel to Switzerland. Growth was achieved across all areas:

• Round trips through Switzerland by public transport
• Swiss Travel Passes for international guests
• Hotel services for individual customers and tour operators worldwide
• Group travel by Swiss public transport

In particular, the popular scenic train journeys and flexibly combinable offers contributed to this positive development.

Switzerland Travel Centre’s financial position remains very sound. In line with its growth, the company has also expanded its workforce. In 2025, Switzerland Travel Centre employed a total of over 140 staff across its offices in Zurich, London, Stuttgart and Hong Kong. 

Switzerland Travel Centre has also made a successful start to the current financial year. “As of the end of April, we are up by around 14% on last year and continue to see strong demand,” says Michael Maeder. “However, the geopolitical situation in the Gulf region will be decisive in determining how the summer peak season develops.” At present, there are no significant signs of the Iran conflict affecting booking trends. Nevertheless, rising airfares or restrictions on international air travel could influence the rest of the year.