Switzerland Travel Centre shows major growth in 2023

Switzerland Travel Centre has reported a significant increase in booking turnover for the 2023 financial year compared to the previous year. The leading tour operator for Switzerland increased its booking volume by a remarkable 25% to 110 million Swiss Francs (CHF) in its 25th anniversary year. The North American, German and UK international markets contributed significantly to this strong growth.  Demand from the Asian markets also rose sharply.  The Swiss specialist expects moderate growth for the coming year.  

Switzerland Travel Centre, the largest tour operator for holidays in Switzerland, increased its booking volume by CHF 22 million (+25%) year-on-year to CHF 110 million in the 2023 financial year. Losses incurred during the pandemic and carried forwards by its subsidiaries in London and Hong Kong have thus been discharged sooner than planned.  

«In the 2023 financial year, we benefitted greatly from the catch-up effect following the pandemic. The high demand for our round trips through Switzerland, that can be customised and booked online, was very pleasing.», said Michael Maeder, CEO of Switzerland Travel Centre.  For the current financial year, the Switzerland specialist continues to expect growth, albeit in the single-digit percentage range.  

The high demand from North America, Germany and the UK was particularly noteworthy in 2023.  Despite slightly limited flight capacities and high ticket prices, more guests from Asia, especially Taiwan, Hong Kong and South Korea, as well as from Australia, decided to book their holidays to Switzerland via Switzerland Travel Centre. Demand from the domestic market was equally pleasing - the Swiss have by no means, lost the pleasure they gained from travelling in their own country during the pandemic. 

Switzerland Travel Centre - a concentrated load of Switzerland


Switzerland Travel Centre is the official and largest tour operator for holidays in Switzerland - whether for the Swiss themselves, international individual customers or major travel providers from all over the world. In addition, Switzerland Travel Centre offers the largest range of bookable holidays in Switzerland, providing easy and convenient access to over 2,000 Swiss hotels, exciting rail offers, individual round trips and activity tours as well as city and cultural experiences. With offices in Zurich, London, Stuttgart and Hong Kong, Switzerland Travel Centre operates globally and in close proximity to its customers. Switzerland Travel Centre is a subsidiary of HotellerieSuisse, Switzerland Tourism, SBB and various regional railways and employs around 130 people around the world who are passionate about Switzerland. The head office is in Zurich.  

Media contact

Switzerland Travel Centre


Binzstrasse 38


CH-8045 Zurich

+41 (0)43 210 55 00


[email protected]