Media Releases

The leading tour operator for Switzerland is expanding its management team and focussing on personnel continuity and new incentives. Andrea Maffioletti, member of the Executive Board and the new Head of People, Culture & Organisation, and Sarah Peyrard, Co-Head of Contracting, are two experienced personalities taking on key roles. Both embody the strong corporate culture that already exists at Switzerland Travel Centre (STC), but which will more particularly be promoted in the future.

After 13 years on the Board of Directors of Switzerland Travel Centre, including seven as Chairman, Thomas Allemann is stepping down and passing the baton to Brigitte Berger Kurzen. Together with Barbara Friedrich, with whom she was elected to the Board of Directors, the new President represents the interests of HotellerieSuisse with the Switzerland tour operator. The Board of Directors is thus being restructured with a clear focus on the further growth of hotel, rail and tour packages.

With the Digital Swiss Coupon Pass, travellers can now discover Switzerland in an even smarter and more economical way: over 100 exclusive 2-for-1 offers for enjoyment, culture and adventure – now conveniently bundled in a practical, mobile web app.

Switzerland Travel Centre posted a record result for 2024, with a 7% increase to 118 million Swiss Francs. North American demand grew, and multi-day panoramic train tours stayed popular. Management changes are expected in 2025.

Switzerland Travel Centre presents its new website at switzerlandtravelcentre.com. The new platform focuses strongly on online sales and customers can tailor itineraries to their individual preferences when booking directly on the website.

Switzerland Travel Centre is rebranding with a modern, colorful look. The new logo blends tradition and innovation, strengthening its connection to Switzerland and positioning the brand for the future.

Switzerland Travel Centre welcomes Brigitte Berger Kurzen as a new member of the Board of Directors. She takes over from Philippe Zurkirchen, who has left the Board after six years at Switzerland's largest tour operator.

Switzerland Travel Centre saw a 25% increase in booking turnover for 2023, reaching 110 million CHF. Growth was driven by North American, German, and UK markets, with rising demand from Asia. The company expects moderate growth for the next year.

Switzerland Travel Centre strengthened its ties with Ticino at the "Switzerland Travel Centre meets Ticino" event in Cadenazzo on 1 February. Around 80 participants exchanged ideas between STC, Ticino destinations, and hotel partners.

Switzerland Travel Centre is thriving, with tour sales 11% higher than in 2019. Switzerland remains popular with guests from North America, the UK, Germany, Switzerland, and increasingly Asia. The rail round trips continue to be in high demand.