Media

Press release 19 November 2024 

Switzerland Travel Centre unveils a new brand identity

Switzerland Travel Centre is stepping into the future with a comprehensive rebranding. As the leading provider of travel to Switzerland, the company now presents itself in a more colourful and modern way. The new logo marries tradition with modernity, reinforcing the connection to Switzerland and ensuring the brand is fit for the future. 

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Press release 19 September 2024 

Brigitte Berger Kurzen is the newest member of the Board of Directors 

Switzerland Travel Centre welcomes Brigitte Berger Kurzen as a new member of the Board of Directors. She takes over from Philippe Zurkirchen, who has left the Board after six years at Switzerland's largest tour operator. 

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Press release 23 April 2024 

Switzerland Travel Centre shows major growth in 2023

Switzerland Travel Centre has reported a significant increase in booking turnover for the 2023 financial year compared to the previous year. The leading tour operator for Switzerland increased its booking volume by a remarkable 25% to 110 million Swiss Francs (CHF) in its 25th anniversary year. The North American, German and UK international markets contributed significantly to this strong growth. Demand from the Asian markets also rose sharply. The Swiss specialist expects moderate growth for the coming year.

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Press release 2 February 2024 

«Switzerland Travel Centre meets Ticino»: Cooperation with Ticino intensifies  

Switzerland Travel Centre (STC), the largest tour operator for holidays in Switzerland, intensified its relationship with Ticino at the «Switzerland Travel Centre meets Ticino» event in Cadenazzo on 1 February. The event welcomed around 80 participants and provided an inspiring platform for an active exchange of ideas between Switzerland Travel Centre, Ticino destinations and hotel partners. 

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Press release 4 September 2023 

Switzerland Travel Centre reports record sales

Switzerland Travel Centre, the largest tour operator for holidays in Switzerland, is more successful than ever. Sales of booked tours are currently around 11% higher than in the record year 2019. Switzerland is very popular with guests from North America, the UK, Germany, Switzerland and increasingly again from Asia. The Switzerland specialist's individually bookable round trips to Switzerland by rail continue to be in demand.

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Press release  29 September 2022

New General Manager at Switzerland Travel Centre, London

Nick Robb, already an experienced manager with the company, has been appointed General Manager of the London subsidiary of the largest tour operator for Switzerland. The outgoing General Manager in London, Clemens Bartlome, is to become Head of Corporate Development at Switzerland Travel Centre’s Head Office in Zurich.

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Press release 9 May 2019

Switzerland Travel Centre with new website

Switzerland Travel Centre (STC), the official and also the largest tour operator for holidays in Switzerland, has launched its new website. Here, individual guests from around the world can quickly discover all they need to know about their Swiss trip and more in an interactive fashion. In future, their Swiss adventure will already begin at the booking stage, as the new website provides users with a great deal of inspiration, comprehensive information and countless booking possibilities.

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Press release 17 April 2019

The largest tour operator for holidays in Switzerland fills key position in London

Switzerland Travel Centre: Clemens Bartlome becomes Managing Director UK

Switzerland Travel Centre, both the largest and also the official tour operator for holidays in Switzerland, has appointed a new Managing Director for their London office.  Clemens Bartlome will start his new role as Managing Director UK on 1 August 2019.  In his new position, the business economist will be responsible for strengthening cooperation across all locations at Switzerland Travel Centre.

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Media Release 3. December 2018

Reach the paradise of Switzerland in only a few steps: Switzerland Travel Centre now in Causeway Bay on Hong Kong Island

The tour operator for holidays in Switzerland can now offer advice to visitors locally.

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Article swissinfo 28. May 2020

Staycation no silver bullet for Swiss tourism

Few industries have been hit harder by the coronavirus pandemic than tourism. In Switzerland, the sector is counting on domestic demand to help offset an expected slump in international business this summer. It seems like a sure-fire strategy in a country spoiled for choice when it comes to natural and cultural attractions. But selling the Swiss on Switzerland isn’t so easy, says Michael Maeder, head of the official tour operator.

Article swissinfo 28. January 2020

Coronavirus expected to hit Swiss tourism industry

Reactions were mixed among other tourism officials. Michael Maeder, director general of Switzerland Travel Centre, said the busy Chinese holiday period in Switzerland only really starts in April, so the recent freeze on group tours had not been felt. Chinese groups represent 3-4% of their annual turnover and two groups had already cancelled for this week, he said. “Depending on the length of the ban, it may have an influence on our business, as clients may make other plans when the ban is lifted,” he said. 

Article swissinfo.ch

Article Nezasa 20. Mai 2019

STC Launches New Website Including Nezasa’s Booking Platform “TripBuilder”

Switzerland Travel Centre (STC), the official and largest tour operator for holidays in Switzerland, launches its brand new web appearance on switzerlandtravelcentre.com. Its booking platform is powered by Nezasa’s technology.

Article nezasa.com

Article TTG Asia 12. December 2018

Switzerland Travel Centre sets up first Asia base in Hong Kong

Switzerland’s largest DMC Switzerland Travel Centre (STC) now has its first Asia base with the opening of an office in Hong Kong.

Launched on November 29, the Hong Kong office has three full-time staff and handles only B2B business. Currently, the DMC has representatives taking care of Asia sales activities in Beijing, Seoul and Bangkok.

Article ttgasia.com

Article Condé Nast Traveler 6. December 2018

The Best Airline Stopover Programs

Instead of spending all day in an airport waiting for your connecting flight, take advantage of these airlines’ stopover programs, which let you spend up to ten days exploring a new city, with no additional cost of airfare.

Dubbed ‘Stopover Switzerland,’ the program lets travelers flying on SWISS stop in the country for up to four nights, on either in-bound or out-bound flights, plan their own trip, or choose from a number of available packages, thanks to a collaboration between SWISS Air Lines, Switzerland Tourism, and Switzerland Travel Centre, the largest tour operator for Swiss holidays.

Article cntraveler.com

Interview CNN Money Switzerland 16. October 2018

Switzerland Travel Centre expects Chinese tourists will double in next 2-3 years

Switzerland Travel Centre, the country’s largest tour operator, projects that within the next three years the share of tourists coming from China will increase to 20 percent. In an exclusive interview with CNNMoney Switzerland, CEO Michael Maeder says, “We are getting 10 percent of the share from China this year, but we do expect it to grow.”

Article Insider Travel Report 21. September 2018

SWISS Launches New Series of Stopover Packages for Switzerland

The new “Stopover Switzerland” program, a collaboration among SWISS, Switzerland Tourism and Switzerland Travel Centre, features an initial range of eight different packages, including accommodation and public transportation covering all Swiss regions.

Article Insider Travel Report
Article Travel Daily News
Article Breaking Travel News
Article Travel Market Report
Article TradeArabia

Article PAXnews 02. May 2018

Switzerland’s cycling tours take travellers Back to Nature

In 2017, Switzerland saw the highest number of overnight stays recorded in 25 years. Last night, Switzerland Tourism hosted the trade media at their Toronto office to highlight what’s new and exciting in the country this year.

Article Travel Press 02. May 2018

Go For a Ride in Switzerland

A wise man – Albert Einstein – once said, “Life is like riding a bicycle. To keep your balance, you must keep moving.”

With biking being a focus of the promotional efforts for Switzerland this year, those were also the words Pascal Prinz, Director Canada for Switzerland Tourism used to kick-off a summer launch event held in Toronto last night (May 1).

Article Travel Pass