Media release | March 24, 2025 Tour Switzerland easily and online: Switzerland Travel Centre launches new website

The focus is on customisable holidays, the popular Swiss Travel Passes for international guests and attractive hotel offers. The booking platform provides visitors with a quick and intuitive overview of the entire product range and makes it easy to book online. 

"The website was developed from scratch with renowned digital agency Unic and is state of the art. We have paid particular attention to user-friendliness and search engine optimisation," says Nadine Eggler, Co-Head of Marketing at Switzerland Travel Centre. 

The new website makes it possible to digitally experience and book the beauty and diversity of Switzerland. Photo galleries of highlights and informative pages about each region and available activities pique interest and encourage supplementary bookings. 

"With the new website, we offer our mostly international guests a contemporary, inspiring booking experience. The intuitive navigation and practical search filters help our customers, many of whom come from abroad and have little knowledge of Switzerland, to find a suitable and bookable offer with ease," says Michael Maeder, CEO of Switzerland Travel Centre. 

Bookings can be made online in real time in just a few short steps. Should any questions remain unanswered, the Switzerland experts at Switzerland Travel Centre are available to provide specialist advice via simple contact options. 

With the new website, the Switzerland Travel Centre brand identity presented in November is now fully rolled out. Fresh colours and organic shapes are used throughout the website, creating a harmonious and clear visual appearance.