Switzerland Travel Centre expands management team and strengthens corporate culture

Andrea Maffioletti: Back on the Executive Board and returning with a strategic focus

After working outside the company for several years, most recently as a Career Coach for professionals and executives, Andrea Maffioletti is returning to Switzerland Travel Centre as Head of People, Culture & Organisation, a strategically crucial role. She will also once again be a member of the Executive Board.  

Maffioletti will further develop the existing corporate culture, using her broad experience in purchasing, sales and technology at STC, together with her new perspective gained working outside the company. “We already have a strong, vibrant culture of team spirit, openness and professionalism. We want to build on this foundation and strengthen it further in a targeted manner,” explains Michael Maeder, CEO of Switzerland Travel Centre.  

“Capable and motivated employees are the foundation of STC’s success. It is important to me that HR acts as a strategic driver for us, always with a focus on people, corporate culture and sustainable growth,” says Maffioletti. Particular emphasis will be placed on participatory collaboration, using digitalisation and AI to support employees, and strong employer branding.  

Sarah Peyrard: An experienced and responsible Co-Head for Contracting

The Switzerland specialist is strengthening its collaboration with hotels and tourism partners with the appointment of Sarah Peyrard, a long-serving employee, as Co-Head of Contracting. She will share the responsibility with Tom Gessler, also Co-Head of Contracting. Peyrard has been with the company for more than twelve years and has more than twenty years’ experience in the Swiss tourism industry.  

“I am inspired and motivated by our successful cooperation with Swiss hotels. I am delighted to be taking on more responsibility in this area, which is so important for STC,” says Peyrard. She aims to further strengthen relationships with hotels and tourism partners in her new role, while simultaneously promoting cross-departmental collaboration within the company.